?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.au=Himawaan%2C+Raflie+Aria&rft.aulast=Himawaan&rft.aufirst=Raflie+Aria&rft.degree=Skripsi&rft.title=Analisis+Brand+Equity+Smartphone+Apple+pada+Generasi+Milenial+Kota+Bogor.&rft.inst=Universitas+Pakuan&rft.tpages=65&rft.date=4+February+2020