eprintid: 4953
rev_number: 14
eprint_status: archive
userid: 46
dir: disk0/00/00/49/53
datestamp: 2022-09-12 07:40:35
lastmod: 2022-09-12 07:40:35
status_changed: 2022-09-12 07:40:35
type: thesis
metadata_visibility: show
creators_name: Ameli, Rika
creators_name: Wijayanti, Hagni
creators_name: Widyastiti, Maya
creators_NPM: 064117018
creators_id: amelia.rika2510@gmail.com
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_name: Wijayanti, Hagni
contributors_name: Widyastiti, Maya
contributors_NIDN: 0412017301
contributors_NIDN: 0429059001
corp_creators: Universitas Pakuan
corp_creators: Fakultas MIPA
corp_creators: Matematika
title: ANALISIS STRATEGI PEMASARAN DALAM PERSAINGAN PERUSAHAAN MARKETPLACE ANTARA TOKOPEDIA, SHOPEE, DAN LAZADA MENGGUNAKAN GAME THEORY
ispublished: pub
subjects: QA
divisions: sch_mat
full_text_status: public
abstract: Abstract: Technological developments and economic progress in the digital era 4.0 have led to increased competition between companies for consumers. The type of e-commerce developing in Indonesia is a marketplace. Marketplaces need to formulate strategies to win market competition, these strategies can be determined through the concept of game theory with the simplex method. The purpose of this study is to determine the attributes of the optimal marketing strategy specifically for Tokopedia, Shopee, and case studies of residents in the Cileungsi District. Data collection uses primary data by distributing online questionnaires and using non-probability sampling technique, namely accidental sampling, due to pandemic conditions. it is difficult to meet directly with respondents, so that someone who is taken as a sample in the study based on the spontaneity factor or that person sees the status on the author's social media and assumes that the person has information that matches the characteristics needed for research. Alternative marketing strategies used are price, product quality, security, design appearance, availability of expeditions, promos and completeness of facilities. The results of the Shopee-specific optimal strategy are promo strategies, complete facilities, design displays and security. Optimal strategies for Tokopedia are security strategies, prices, promos, availability of expeditions. While the Lazada company's optimal strategy is the strategy of completeness of facilities, availability of expeditions, promos and display designs.
Keywords: Game Theory, Simplex Method, Strategy, Optimal, Marketplace
date: 2022-06
date_type: published
institution: Universitas Pakuan
department: Matematika
thesis_type: Skripsi
thesis_name: Sarjana
citation:   Ameli, Rika and Wijayanti, Hagni and Widyastiti, Maya  (2022) ANALISIS STRATEGI PEMASARAN DALAM PERSAINGAN PERUSAHAAN MARKETPLACE ANTARA TOKOPEDIA, SHOPEE, DAN LAZADA MENGGUNAKAN GAME THEORY.  Skripsi thesis, Universitas Pakuan.   
document_url: http://eprints.unpak.ac.id/4953/1/BAB%20I%20PENDAHULUAN.pdf
document_url: http://eprints.unpak.ac.id/4953/2/cover.pdf
document_url: http://eprints.unpak.ac.id/4953/3/DAFTAR%20PUSTAKA.pdf
document_url: http://eprints.unpak.ac.id/4953/4/HALAMAN%20PENGESAHAN.pdf