Nurul Muslimah, Reni and Hartini, Sri and Yudha, Aditya Prima (2024) Pengaruh Brand Image Dan Electronic Word Of Mouth (E-Wom) Terhadap Keputusan Pembelian Produk Skincare Lokal Indonesia (Pada Mahasiswa Universitas Pakuan). Skripsi thesis, Universitas Pakuan.