TY - THES PB - Universitas Pakuan Y1 - 2024/01/28/ UR - http://eprints.unpak.ac.id/8103/ AV - public A1 - Yudiansyah, Yudiansyah A1 - Anggraeni, Irma A1 - Denih, Asep M1 - Skripsi N2 - Sistem Rekomendasi Menu Makanan dan Minuman dengan Metode K- MEANS dan FP-GROWTH pada Cafe Milarian Asep Denih1) , Irma Anggraeni 2) , Yudiansyah3) 1,2,3 Program Studi Ilmu Komputer, Fakultas Matematika dan Ilmu Pengetahuan Alam, Universitas Pakuan 1,2,3 Jl. Pakuan No.1, Ciheuleut, Bogor, 16143 Email: 1asep.denih@unpak.ac.id, 2 irma.anggraeni@unpak.ac.id, 3 yudiansyah04@gmail.com Research aims to enhance operational efficiency and customer experience in a cafe through the implementation of data mining-based technology. The two main methods used in this study are K-Means Clustering and the FP-Growth Algorithm. K-Means is employed to group customers based on their menu preferences and purchasing behavior, while FP-Growth is used to analyze frequently occurring purchase patterns. The implementation of K-Means enables the cafe to devise more targeted marketing strategies, adjusting menus and promotions to meet customer needs. Additionally, FP?Growth aids in identifying relationships between frequently co-purchased menu items, allowing the cafe to create more enticing bundled offers and boost cross-menu sales. The implementation of this technology is expected to have a positive impact on customer satisfaction, increase sales, and optimize inventory management in the cafe. By combining these two methods, cafes can improve operational efficiency, provide a better customer experience, and compete effectively in the increasingly competitive cafe industry. Keyword : Caffe Technology Efficiency, K-Means, FP-Growth, Product Recommendation ID - eprintsunpak8103 TI - Sistem Rekomendasi Menu Makanan dan Minuman dengan Metode K- MEANS dan FP-GROWTH EP - 35 ER -