<> <http://www.w3.org/2000/01/rdf-schema#comment> "The repository administrator has not yet configured an RDF license."^^<http://www.w3.org/2001/XMLSchema#string> .
<> <http://xmlns.com/foaf/0.1/primaryTopic> <http://eprints.unpak.ac.id/id/eprint/8163> .
<http://eprints.unpak.ac.id/id/eprint/8163> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Thesis> .
<http://eprints.unpak.ac.id/id/eprint/8163> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Article> .
<http://eprints.unpak.ac.id/id/eprint/8163> <http://purl.org/dc/terms/title> "Increasing Human Resources Capacity Through Optimizing Digital Literacy Via Google Business For MSMEs, Kencana Village, Bogor City"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.unpak.ac.id/id/eprint/8163> <http://purl.org/ontology/bibo/abstract> "Amalia Salwa Salsabila, 021120398. Increasing Human Resources Capacity Through Optimizing Digital Literacy Via Google Business For MSMEs, Kencana Village, Bogor City. Dibawah bimbingan: FREDI ANDRIA, S.TP., MM dan SALMAH, SE., MM. 2024.\r\nDalam lanskap digital yang berkembang pesat, pemberdayaan sumber daya manusia sangat penting bagi keberlanjutan dan daya saing UMKM. Penelitian ini bertujuan untuk mengeksplorasi dampak optimalisasi literasi digital, khususnya melalui penggunaan media Google Business, terhadap peningkatan kapasitas SDM dalam UMKM di Kelurahan Kencana, Kota Bogor. Melalui pendekatan campuran yang melibatkan survei, wawancara, dan observasi, penelitian ini mengungkap efektivitas Google Business sebagai alat untuk meningkatkan literasi digital dan mendorong pertumbuhan bisnis. Temuan menunjukkan peningkatan signifikan dalam pemahaman dan keterampilan pelaku UMKM dalam memanfaatkan teknologi digital, khususnya dalam menggunakan Google Business. Pembentukan akun Google Business dan penerimaan umpan balik positif dari pelanggan, termasuk penilaian bintang dan ulasan, telah memberikan peluang baru bagi UMKM di Kelurahan Kencana untuk memperluas jangkauan pasar dan meningkatkan efisiensi operasional. Selain itu, integrasi pelatihan literasi digital tidak hanya memberdayakan UMKM untuk menggunakan platform online untuk promosi bisnis tetapi juga memperkuat daya saing mereka di era digital yang dinamis. Studi ini memberikan kontribusi terhadap literatur yang ada dengan memberikan wawasan tentang peran media Google Business dalam meningkatkan kapasitas SDM di UMKM. Penelitian ini menekankan pentingnya pelatihan literasi digital yang berkelanjutan dan penggunaan strategis platform online untuk pertumbuhan bisnis yang berkelanjutan. Temuan ini memberikan implikasi praktis bagi pembuat kebijakan, organisasi pendukung bisnis, dan pemilik UMKM, yang menekankan pentingnya berinvestasi dalam inisiatif literasi digital untuk mendorong pengembangan ekonomi di tingkat lokal.\r\nKata Kunci: Google Business, Kapasitas SDM, Literasi Digital, UMKM"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.unpak.ac.id/id/eprint/8163> <http://purl.org/dc/terms/date> "2024-07-20" .
<http://eprints.unpak.ac.id/id/document/16705> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> .
<http://eprints.unpak.ac.id/id/org/ext-800a45801500b219bb914536dbd9a864> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Organization> .
<http://eprints.unpak.ac.id/id/org/ext-800a45801500b219bb914536dbd9a864> <http://xmlns.com/foaf/0.1/name> "Universitas Pakuan"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.unpak.ac.id/id/eprint/8163> <http://purl.org/dc/terms/issuer> <http://eprints.unpak.ac.id/id/org/ext-800a45801500b219bb914536dbd9a864> .
<http://eprints.unpak.ac.id/id/org/ext-0fdb418d0dc0cb2a5a3eaa872dd00bfe> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Organization> .
<http://eprints.unpak.ac.id/id/org/ext-0fdb418d0dc0cb2a5a3eaa872dd00bfe> <http://xmlns.com/foaf/0.1/name> "Program Studi Manajemen, Universitas Pakuan"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.unpak.ac.id/id/org/ext-0fdb418d0dc0cb2a5a3eaa872dd00bfe> <http://purl.org/dc/terms/isPartOf> <http://eprints.unpak.ac.id/id/org/ext-800a45801500b219bb914536dbd9a864> .
<http://eprints.unpak.ac.id/id/eprint/8163> <http://purl.org/dc/terms/issuer> <http://eprints.unpak.ac.id/id/org/ext-0fdb418d0dc0cb2a5a3eaa872dd00bfe> .
<http://eprints.unpak.ac.id/id/org/ext-800a45801500b219bb914536dbd9a864> <http://purl.org/dc/terms/hasPart> <http://eprints.unpak.ac.id/id/org/ext-0fdb418d0dc0cb2a5a3eaa872dd00bfe> .
<http://eprints.unpak.ac.id/id/eprint/8163> <http://purl.org/ontology/bibo/status> <http://purl.org/ontology/bibo/status/published> .
<http://eprints.unpak.ac.id/id/eprint/8163> <http://purl.org/dc/terms/creator> <http://eprints.unpak.ac.id/id/person/ext-d3b0819d61ece152dc08895304f5e5dc> .
<http://eprints.unpak.ac.id/id/eprint/8163> <http://purl.org/ontology/bibo/authorList> <http://eprints.unpak.ac.id/id/eprint/8163#authors> .
<http://eprints.unpak.ac.id/id/eprint/8163#authors> <http://www.w3.org/1999/02/22-rdf-syntax-ns#_1> <http://eprints.unpak.ac.id/id/person/ext-d3b0819d61ece152dc08895304f5e5dc> .
<http://eprints.unpak.ac.id/id/eprint/8163> <http://purl.org/dc/terms/creator> <http://eprints.unpak.ac.id/id/person/ext-4fe66d0c8b7b0787e34a7602574ec9b2> .
<http://eprints.unpak.ac.id/id/eprint/8163> <http://purl.org/ontology/bibo/authorList> <http://eprints.unpak.ac.id/id/eprint/8163#authors> .
<http://eprints.unpak.ac.id/id/eprint/8163#authors> <http://www.w3.org/1999/02/22-rdf-syntax-ns#_2> <http://eprints.unpak.ac.id/id/person/ext-4fe66d0c8b7b0787e34a7602574ec9b2> .
<http://eprints.unpak.ac.id/id/eprint/8163> <http://purl.org/dc/terms/creator> <http://eprints.unpak.ac.id/id/person/ext-228cbd34b1ed7a771d31245377ee4b6d> .
<http://eprints.unpak.ac.id/id/eprint/8163> <http://purl.org/ontology/bibo/authorList> <http://eprints.unpak.ac.id/id/eprint/8163#authors> .
<http://eprints.unpak.ac.id/id/eprint/8163#authors> <http://www.w3.org/1999/02/22-rdf-syntax-ns#_3> <http://eprints.unpak.ac.id/id/person/ext-228cbd34b1ed7a771d31245377ee4b6d> .
<http://eprints.unpak.ac.id/id/eprint/8163> <http://www.loc.gov/loc.terms/relators/THS> <http://eprints.unpak.ac.id/id/person/ext-d3b0819d61ece152dc08895304f5e5dc> .
<http://eprints.unpak.ac.id/id/eprint/8163> <http://www.loc.gov/loc.terms/relators/THS> <http://eprints.unpak.ac.id/id/person/ext-4fe66d0c8b7b0787e34a7602574ec9b2> .
<http://eprints.unpak.ac.id/id/eprint/8163> <http://www.loc.gov/loc.terms/relators/THS> <http://eprints.unpak.ac.id/id/person/ext-228cbd34b1ed7a771d31245377ee4b6d> .
<http://eprints.unpak.ac.id/id/person/ext-228cbd34b1ed7a771d31245377ee4b6d> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Person> .
<http://eprints.unpak.ac.id/id/person/ext-228cbd34b1ed7a771d31245377ee4b6d> <http://xmlns.com/foaf/0.1/givenName> "Salmah"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.unpak.ac.id/id/person/ext-228cbd34b1ed7a771d31245377ee4b6d> <http://xmlns.com/foaf/0.1/familyName> "Salmah"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.unpak.ac.id/id/person/ext-228cbd34b1ed7a771d31245377ee4b6d> <http://xmlns.com/foaf/0.1/name> "Salmah Salmah"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.unpak.ac.id/id/person/ext-4fe66d0c8b7b0787e34a7602574ec9b2> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Person> .
<http://eprints.unpak.ac.id/id/person/ext-4fe66d0c8b7b0787e34a7602574ec9b2> <http://xmlns.com/foaf/0.1/givenName> "Fredi"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.unpak.ac.id/id/person/ext-4fe66d0c8b7b0787e34a7602574ec9b2> <http://xmlns.com/foaf/0.1/familyName> "Andria"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.unpak.ac.id/id/person/ext-4fe66d0c8b7b0787e34a7602574ec9b2> <http://xmlns.com/foaf/0.1/name> "Fredi Andria"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.unpak.ac.id/id/person/ext-d3b0819d61ece152dc08895304f5e5dc> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Person> .
<http://eprints.unpak.ac.id/id/person/ext-d3b0819d61ece152dc08895304f5e5dc> <http://xmlns.com/foaf/0.1/givenName> "Amalia"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.unpak.ac.id/id/person/ext-d3b0819d61ece152dc08895304f5e5dc> <http://xmlns.com/foaf/0.1/familyName> "Salwa Salsabila"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.unpak.ac.id/id/person/ext-d3b0819d61ece152dc08895304f5e5dc> <http://xmlns.com/foaf/0.1/name> "Amalia Salwa Salsabila"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.unpak.ac.id/id/org/ext-800a45801500b219bb914536dbd9a864> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Organization> .
<http://eprints.unpak.ac.id/id/org/ext-800a45801500b219bb914536dbd9a864> <http://xmlns.com/foaf/0.1/name> "Universitas Pakuan"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.unpak.ac.id/id/eprint/8163> <http://purl.org/dc/terms/creator> <http://eprints.unpak.ac.id/id/org/ext-800a45801500b219bb914536dbd9a864> .
<http://eprints.unpak.ac.id/id/org/ext-cabacf68df32451b744fde2b9d752fc9> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Organization> .
<http://eprints.unpak.ac.id/id/org/ext-cabacf68df32451b744fde2b9d752fc9> <http://xmlns.com/foaf/0.1/name> "Fakultas Ekonomi dan Bisnis"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.unpak.ac.id/id/eprint/8163> <http://purl.org/dc/terms/creator> <http://eprints.unpak.ac.id/id/org/ext-cabacf68df32451b744fde2b9d752fc9> .
<http://eprints.unpak.ac.id/id/org/ext-14536e7da13c08d20acb9f4ea2070276> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Organization> .
<http://eprints.unpak.ac.id/id/org/ext-14536e7da13c08d20acb9f4ea2070276> <http://xmlns.com/foaf/0.1/name> "Program Studi Manajemen"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.unpak.ac.id/id/eprint/8163> <http://purl.org/dc/terms/creator> <http://eprints.unpak.ac.id/id/org/ext-14536e7da13c08d20acb9f4ea2070276> .
<http://eprints.unpak.ac.id/id/eprint/8163> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/EPrint> .
<http://eprints.unpak.ac.id/id/eprint/8163> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/ThesisEPrint> .
<http://eprints.unpak.ac.id/id/eprint/8163> <http://purl.org/dc/terms/isPartOf> <http://eprints.unpak.ac.id/id/repository> .
<http://eprints.unpak.ac.id/id/eprint/8163> <http://eprints.org/ontology/hasDocument> <http://eprints.unpak.ac.id/id/document/16705> .
<http://eprints.unpak.ac.id/id/document/16705> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://eprints.unpak.ac.id/id/document/16705> <http://www.w3.org/2000/01/rdf-schema#label> "Increasing Human Resources Capacity Through Optimizing Digital Literacy Via Google Business For MSMEs, Kencana Village, Bogor City (Text)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.unpak.ac.id/id/document/16705> <http://eprints.org/ontology/hasFile> <http://eprints.unpak.ac.id/8163/1/SKRIPSI%20MBKM_AMALIA%20SALWA%20SALSABILA.pdf> .
<http://eprints.unpak.ac.id/id/document/16705> <http://purl.org/dc/terms/hasPart> <http://eprints.unpak.ac.id/8163/1/SKRIPSI%20MBKM_AMALIA%20SALWA%20SALSABILA.pdf> .
<http://eprints.unpak.ac.id/8163/1/SKRIPSI%20MBKM_AMALIA%20SALWA%20SALSABILA.pdf> <http://www.w3.org/2000/01/rdf-schema#label> "SKRIPSI MBKM_AMALIA SALWA SALSABILA.pdf"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.unpak.ac.id/id/eprint/8163> <http://www.w3.org/2000/01/rdf-schema#seeAlso> <http://eprints.unpak.ac.id/8163/> .
<http://eprints.unpak.ac.id/8163/> <http://purl.org/dc/elements/1.1/title> "HTML Summary of #8163 \n\nIncreasing Human Resources Capacity Through Optimizing Digital Literacy Via Google Business For MSMEs, Kencana Village, Bogor City\n\n" .
<http://eprints.unpak.ac.id/8163/> <http://purl.org/dc/elements/1.1/format> "text/html" .
<http://eprints.unpak.ac.id/8163/> <http://xmlns.com/foaf/0.1/primaryTopic> <http://eprints.unpak.ac.id/id/eprint/8163> .
<http://eprints.unpak.ac.id/id/subject/30> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://www.w3.org/2004/02/skos/core#Concept> .
<http://eprints.unpak.ac.id/id/subject/30> <http://www.w3.org/2004/02/skos/core#prefLabel> "Manajemen sumber daya manusia" .
<http://eprints.unpak.ac.id/id/eprint/8163> <http://purl.org/dc/terms/subject> <http://eprints.unpak.ac.id/id/subject/30> .
<http://eprints.unpak.ac.id/id/subject/c> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://www.w3.org/2004/02/skos/core#Concept> .
<http://eprints.unpak.ac.id/id/subject/c> <http://www.w3.org/2004/02/skos/core#prefLabel> "Manajemen" .
<http://eprints.unpak.ac.id/id/eprint/8163> <http://purl.org/dc/terms/subject> <http://eprints.unpak.ac.id/id/subject/c> .