%T Peningkatan Perilaku Keterikatan Pelanggan dengan Antesenden Keadilan Layanan yang Dirasakan, Kepercayaan dan Nilai Guna Melalui Interaktifitas  Pengguna Aplikasi Konferensi Video (Studi Empiris pada Guru Pendidikan Menengah Atas di Wilayah Bogor)
%D 2024
%X Nowadays, Video Conference Applications (AKV) have become a necessity in supporting teaching and learning activities, although the demand for their use is not as massive as during the Pandemic. Currently in Indonesia high schools are required to carry out digital transformation in schools through an independent curriculum, so the use of AKV has become a necessity. However, it was found that the user's intention to subscribe to AKV was not in line with the number of users. Therefore, this research aims to analyze the influence of perceived Service Fairness, Trust, Value in Use and Interactivity which simultaneously influence Customer Engagement Behavior in users of the Video Conference Application. The subjects of this research are Private High School Teachers in the Bogor area who use the Video Conference Application. A survey of 400 samples was based on Proportionate stratified random sampling, and a quantitative approach was taken to prove the research hypothesis through the LISREL structural equation model.
The research concludes that 1) perceived service fairness, trust, use value have a positive and significant effect on interactivity; 2) Perceived Service Fairness, Trust, Use Value, Interactivity have a positive and significant effect on Customer Engagement Behavior; 3) Interactivity is proven to be able to mediate the influence of perceived Service Fairness, Trust, Use Value, on the Customer Engagement
Behavior of Private High School Teachers in the Bogor area who use Video Conferencing Applications.
%L eprintsunpak8518
%I Univ. Pakuan
%A Doni Wihartika
%A Ngadino Surip Diposumarto
%A Hari Muharam