<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "Comparison of Sentiment Analysis on Digital Platform\r\nApplication Reviews Using Naive Bayes\r\nand Support Vector Machine"^^ . "Comparison of Sentiment Analysis on Digital Platform\r\nApplication Reviews Using Naive Bayes\r\nand Support Vector Machine\r\nAbdu Muhammad Solihin1*\r\n, Tjut Awaliyah Zuraiyah 2\r\n, Dini Suhartini 3\r\n1,2,3 Department of Computer Science, Faculty of Mathematics and Natural Sciences, Pakuan\r\nUniversity, Bogor, West Java, 16143, Indonesia\r\nAbstract\r\nThe development of digital technology has changed how users interact with various services through\r\napplications. User reviews on digital platform applications have become an important source of\r\ninformation for understanding user sentiment and experience. This research analyzes user sentiment\r\ntowards digital platform applications and compares the performance of the Naive Bayes and Support\r\nVector Machine (SVM) algorithms. The data used is user reviews of the TipTip application from the\r\nGoogle Play Store and App Store. The research methodology includes preprocessing, Term FrequencyInverse Document Frequency (TF-IDF) weighting, and classification using Naive Bayes and SVM with\r\nLinear, RBF, Polynomial, and Sigmoid kernels. To address data imbalance, the Synthetic Minority\r\nOversampling Technique (SMOTE) is used. The results show that SVM with the RBF kernel achieves\r\nthe highest accuracy (98%), while Naive Bayes reaches 90%. The analysis also reveals a general trend of\r\npositive user sentiment towards the application. This study demonstrates the effectiveness of SVM,\r\nespecially with the RBF kernel, in sentiment analysis of application reviews and highlights the impact of\r\nSMOTE in handling data imbalance.\r\nKeywords: Sentiment Analysis; Naive Bayes; Support Vector Machine; SMOTE; Application Reviews"^^ . "2024-08-08" . . . "Universitas Pakuan"^^ . . . "Fakultas Matematika dan Pengetahuan Alam, Universitas Pakuan"^^ . . . . . . . . . . . "Dini"^^ . "Suhartini"^^ . "Dini Suhartini"^^ . . "Abdu Muhammad"^^ . "Solihin"^^ . "Abdu Muhammad Solihin"^^ . . "Tjut"^^ . "Awaliyah Zuraiyah"^^ . "Tjut Awaliyah Zuraiyah"^^ . . "Universitas Pakuan"^^ . . . "Fakultas Matematika dan Ilmu Pnegetahuan Alam"^^ . . . "Program Studi Ilmu Komputer"^^ . . . . . . . "Comparison of Sentiment Analysis on Digital Platform\r\nApplication Reviews Using Naive Bayes\r\nand Support Vector Machine (Text)"^^ . . "HTML Summary of #9584 \n\nComparison of Sentiment Analysis on Digital Platform \nApplication Reviews Using Naive Bayes \nand Support Vector Machine\n\n" . "text/html" . . . "Ilmu Komputer"@en . .