Firdausy, Mochamad tri Sultan and Irawan, Arie Wibowo and Yudha, Aditya Prima
(2025)
Pengaruh Digital Promotion,
Hedonic Shopping Motivation Dan Shopping lifestyle Terhadap Impulse buying Pada
Pengguna Marketplace (Studi Pada Generasi Z Di Kota Depok).
Skripsi thesis, Universitas Pakuan.