?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aufirst=Wiyana+Alfira&rft.aulast=Putri&rft.au=Putri%2C+Wiyana+Alfira&rft.tpages=104&rft.title=E-Service+Quality+dan+Brand+Image+Terhadap+Keputusan+Pembelian+Pada+Aplikasi+Video+On+Demand+Studi+Pada+Generasi+Z+di+Kota+Bogor&rft.degree=Skripsi&rft.date=16+July+2025&rft.inst=Universitas+Pakuan