?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aufirst=Riskia&rft.aulast=Abellovesya+Nabila+Riskia.+044121257&rft.au=Abellovesya+Nabila+Riskia.+044121257%2C+Riskia&rft.date=19+June+2025&rft.tpages=89&rft.degree=Skripsi&rft.inst=Fakultas+Ilmu+Sosial+dan+Ilmu+Budaya&rft.title=Analisis+Strategi+Marketing+Public+Relations+%E2%80%9CKarena+Kopi%E2%80%9D+dalam+Membangun+Kesadaran+Merek+di+Kota+Jambi