{
      "thesis_name": "Sarjana",
      "department": "Program Studi Manajemen",
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        "Fakultas Ekonomi dan Bisnis",
        "Program Studi Manajemen"
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      "abstract": "UMMY ASRI NADILLA. NPM: 021120422. Pengaruh Kualitas \r\nPelayanan Dan Persepsi Harga Terhadap Kepuasan Pengunjung \r\nWisatawan Kebun Raya Bogor. Dibawah bimbingan : HASRUL dan \r\nYETTY HUSNUL HAYATI. 2025.\r\nPenelitian ini ditujukan untuk mengetahui apakah terdapat \r\npengaruh yang kuat dan positif antara kualitas pelayanan dan persepsi \r\nharga terhadap kepuasan pengunjung wisatawan Kebun Raya Bogor.\r\nPenelitian ini menggunakan jenis penelitian kuantitatif dengan \r\nmetode asosiatif dengan responden yang berjumlah 100 pengunjung \r\nwisatawan Kebun Raya Bogor. Pengumpulan data dilakukan melalui \r\npenyebaran kuesioner dan metode analisis data kuantitatif.\r\nHasil penelitian ini menunjukkan analisis regresi linier berganda \r\ndiperoleh nilai konstanta 2,328 sedangkan koefisien regresi (X1) sebesar \r\n0,278 bernilai positif dan koefisien regresi (X2) sebesar 0,359, sehingga \r\ndapat dikatakan bahwa arah pengaruh variabel kualitas pelayanan dan \r\npersepsi harga terhadap kepuasan pengunjung adalah positif. Hasil analisis \r\nkoefisien determinasi dilihat nilai r square sebesar 0,898 atau 89,8% hal ini \r\nmenunjukan bahwa kualitas pelayanan dan persepsi harga memberikan \r\npengaruh terhadap kepuasan pengunjung sebesar 89,8% sedangkan sisanya \r\n10,2% dipengaruhi oleh faktor lain. Nilai koefisien determinasi (R) sebesar \r\n0,948, hal ini menunjukkan bahwa hubungan antara kualitas pelayanan dan \r\npersepsi harga dengan kepuasan pengunjung sangat kuat, dengan \r\nkontribusi sebesar 94,8% sedangkan sisanya 5,2% kontribusi dari variabel \r\nlainnya. Hasil uji F diperoleh nilai Fhitung sebesar 428,263 dan Ftabel sebesar \r\n2,70, maka Fhitung lebih besar dari Ftabel (428,263 > 2,70) artinya Ho ditolak \r\ndan Ha diterima. Dengan demikian, dapat disimpulkan bahwa terdapat \r\npengaruh yang positif dan signifikan antara kualitas pelayanan serta \r\npersepsi harga terhadap kepuasan pengunjung.",
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