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      "thesis_name": "Sarjana",
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      "title": "Implementasi Peran Humas dalam \r\nMembentuk Etos Kerja Pegawai Fraksi PKS DPRD Kota Bogor.",
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          "name": {
            "family": "Azzahra",
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            "given": "Shalli Nur",
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      "institution": "Universitas Pakuan",
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          "name": {
            "given": "Shalli Nur",
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        {
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      "abstract": "SHALLI NUR AZZAHRA. 021122411. Implementasi Peran Humas dalam \r\nMembentuk Etos Kerja Pegawai Fraksi PKS DPRD Kota Bogor. Laporan Tugas Akhir \r\nKegiatan Magang\/Praktik Kerja Program Studi Manajemen Fakultas Ekonomi dan \r\nBisnis Universitas Pakuan. Di bawah bimbingan Dr. Hari Muharam, S.E., M.M., \r\nCSEP., CPMP., CEsther dan Ramlan, S.E., M.M. 2026.\r\nHubungan masyarakat (Humas) memiliki peran penting dalam membangun \r\nkomunikasi yang efektif antara organisasi dengan publik internal maupun eksternal. \r\nSalah satu fungsi humas internal adalah membentuk etos kerja pegawai melalui \r\nkomunikasi, koordinasi, serta pembinaan yang berkelanjutan. Tujuan kegiatan magang \r\nini adalah untuk mengetahui implementasi peran humas dalam membentuk etos kerja \r\npegawai Fraksi PKS DPRD Kota Bogor serta menambah pengalaman dan wawasan \r\nmengenai penerapan fungsi kehumasan pada lembaga legislatif daerah. Laporan ini \r\ndisusun secara deskriptif berdasarkan hasil observasi, praktik kerja secara langsung, \r\nwawancara, dan dokumentasi selama pelaksanaan magang.\r\nHasil dari kegiatan magang menunjukkan bahwa humas telah menjalankan \r\nfungsi komunikasi eksternal dengan baik melalui publikasi kegiatan fraksi dan \r\npelayanan informasi kepada masyarakat. Namun, dalam pelaksanaan humas internal \r\nmasih ditemukan beberapa permasalahan, seperti komunikasi internal yang belum \r\nberjalan secara optimal, kurangnya pembinaan pegawai secara berkelanjutan, belum \r\nadanya forum evaluasi rutin, sistem penghargaan yang belum diterapkan secara \r\nkonsisten, serta pelaksanaan Standar Operasional Prosedur (SOP) yang belum \r\ndilakukan secara maksimal. Untuk mengatasi permasalahan tersebut, disarankan \r\npenyusunan dan penerapan SOP humas yang lebih komprehensif, peningkatan \r\nkomunikasi internal melalui evaluasi berkala, pemberian penghargaan berbasis \r\nkinerja, pelaksanaan pelatihan bagi pegawai, serta optimalisasi pemanfaatan sistem \r\ninformasi administrasi untuk meningkatkan efektivitas kerja. Implementasi \r\nrekomendasi tersebut diharapkan mampu meningkatkan etos kerja pegawai sehingga \r\ntercipta budaya kerja yang lebih disiplin, profesional, bertanggung jawab, dan mampu \r\nmendukung peningkatan kualitas pelayanan publik di lingkungan Fraksi PKS DPRD \r\nKota Bogor.\r\nKata kunci: Humas, Komunikasi Internal, Etos Kerja, Pegawai, Fraksi PKS DPRD\r\nKota Bogor.",
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