<mets:mets OBJID="eprint_11249" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-11-15T21:26:53Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>Repository Universitas Pakuan</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_11249_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>ANALISIS ISI KUANTITATIF KECENDERUNGAN&#13;
PEMBERITAAN MEDIA ONLINE DI TAHUN 2025 TENTANG&#13;
CITRA RUMAH SAKIT UNIVERSITAS INDONESIA</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Amaliah Alinda</mods:namePart><mods:namePart type="family">Sartika</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:name type="personal"><mods:namePart type="given">Mariana Rista Ananda</mods:namePart><mods:namePart type="family">Siregar</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:name type="personal"><mods:namePart type="given">Tryan</mods:namePart><mods:namePart type="family">Nugraha</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:name type="personal"><mods:namePart type="given">Ratih Siti</mods:namePart><mods:namePart type="family">Aminah</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Transformasi di ruang digital telah mengubah mekanisme pembentukan citra&#13;
institusi, di mana media online kini menjadi sumber utama informasi publik. Sebagai&#13;
rumah sakit pendidikan, Rumah Sakit Universitas Indonesia (RSUI) menghadapi&#13;
tantangan dalam menjaga keseimbangan citra media antara fungsi pelayanan medis&#13;
dan identitas akademiknya. Penelitian ini bertujuan untuk menganalisis&#13;
kecenderungan pemberitaan media online mengenai RSUI selama tahun 2025&#13;
dengan memetakan penonjolan isu pada fungsi pelayanan, pendidikan, dan&#13;
penelitian, serta membandingkan citra yang berlaku di media online (current image)&#13;
dengan citra yang diharapkan institusi (wish image). Menggunakan metode analisis&#13;
isi kuantitatif deskriptif berlandaskan Teori Agenda Setting Level 1 terhadap 220&#13;
berita dan dikonfirmasi melalui wawancara bersama Humas RSUI, hasil penelitian&#13;
menunjukkan bahwa pemberitaan didominasi secara mutlak oleh tema Pelayanan&#13;
(73,18%), sedangkan tema Penelitian (9,09%) dan Pendidikan (1,37%) masih sangat&#13;
rendah. Dari 15 subtema yang dirancang, hanya 10 subtema yang muncul di media&#13;
online dengan inovasi sistem layanan sebagai isu paling dominan. Ketimpangan ini&#13;
mengindikasikan adanya kesenjangan (gap) antara current image dan wish image, di&#13;
mana profil akademik RSUI belum tersorot secara optimal. Kendati demikian,&#13;
manajemen memandang kondisi ini sebagai langkah pragmatis untuk membangun&#13;
kepercayaan publik (public trust) terlebih dahulu melalui pelayanan prima sebelum&#13;
mengekspos isu akademik yang kompleks.&#13;
Kata Kunci: Analisis isi, Citra, Media Online, RSUI, Rumah Sakit Pendidikan.</mods:abstract><mods:classification authority="lcc">Hubungan Masyarakat</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2026-06-26</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas Pakuan;Fakultas Ilmu Sosial dan Ilmu Budaya</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_11249"><mets:rightsMD ID="rights_eprint_11249_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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