Setiadi, Deyna Dwitama and Muharam, Hari and Hannan, Sufrin (2024) Determinan Consumption Values dan Dampaknya Terhadap Green Purchase Intention Melalui Green Trust (Studi Kasus pada Pembelian serta Penggunaan Produk Electric Scooter Xiomi di Jabodetabek). Thesis thesis, Univ. Pakuan.
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Abstract
The large number of motorized vehicles user makes Indonesia as the first for the air polluted country in Southeast Asia. On the other hand, vehicle companies also intensively produced electric vehicles with the aim of overcoming environmental problems. Xiaomi, as the Chinese technology company also involved in developing environmentally friendly vehicles which is electric scooters. Therefore, this following research was carried out to find what factors influence people’s purchase intention for environmentally friendly products.
| Item Type: | Thesis (Thesis) |
|---|---|
| Subjects: | Pascasarjana > MANAJEMEN S2 |
| Divisions: | Pascasarjana > Manajemen (S2) |
| Depositing User: | PERPUSTAKAAN PASCASARJANA UNPAK |
| Date Deposited: | 19 Oct 2024 04:20 |
| Last Modified: | 19 Oct 2024 04:20 |
| URI: | http://eprints.unpak.ac.id/id/eprint/8490 |
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